Visual Communication Design
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Program Infomation
Program Objectives
This major aims to develop Compound innovation talent with a combination of the horizontal knowledge structure with visual communication and the vertical design ability of the focus brand field.The graduate students may become brand designers, packaging designers, digital editing designers, advertising communication (art director and copywriter) and digital, website designers, activities and exhibition designer, etc.
Program Requirements
（1）Knowledge requirements
This major emphasizes the systematic learning . Students are required to learn the basic knowledge of visual communication in a more comprehensive way,master visual communication form language, creative method, design technique;deeply learn the core knowledge system of brand design direction, master the design, mold and promote brand professional knowledge and skills.
（2）Capacity requirements：
Based on the characteristics of the university's "big business", this major is to combine the overall training requirements of the college with "solid foundation, wide aperture, attention to application and improvement of quality".The training talents should① understand the market, adapt to the future, broad vision, and have good business acumen;②understand the methods and principles of brand and business design, the advanced design concept , the outstanding creative ability and has the strong integration innovation practice ability;③At the same time, have humanistic temperament and team spirit and have good communication ability.
（3）Special requirements：
The professional direction requires ①interdisciplinary learning and knowledge of marketing, sociology, psychology, behavior and other related fields.②cross-media expression, learning to use a variety of media communication technologies and means, especially new media technologies.
Main Courses
Brand design, Font design, Logo design+VI, Information Design, Design guide, Interactive media design, Integrated topic design
Faculty
College currently has 61 full-time teachers, including 5 senior teachers, 26 senior assistant teachers, 20 intermediate teachers, 10 junior teachers, 11 Ph.D. teachers, and 11 overseas experience teachers.
Length, Credits and Degree
The length of curriculum is normally four years. Minimum credits for graduation: 130 credits. Qualified students will be granted Bachelor Degree of Arts.