E-commerce(International E-Business)

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Program Infomation

Program Objectives

The primary objective of E-Commerce program is to cultivate professionals who have modern business vision and international economic perspective with knowledge of modern management, economics theory and electronic commerce theory. These graduates should have good cross-border e-commerce practice ability and the information technology application ability and communication skills. Graduates are expected to work in e-commerce companies, international companies or e-commerce department in related organizations. The basic requirements include:

(1) to build solid theoretical base, systematic knowledge & knowledge framework, and the ability to undertake innovative research work;

(2) to acquire excellent practical skills, and be able to use computer, statistics and big data or relevant knowledge to solve practical problems.


Program Requirements

The minimum credit requirement for graduation is 130 credits. All courses are taught in English. Only those students who have successfully completed coursework and exams, will move on to the next stage, dissertation writing. With guidance from the supervisor, bachelor candidates must finish the dissertation on their own. Bachelor candidates who meet all the requirements will be awarded Bachelor of Management.


Major Courses

Big Data and Knowledge Engineering, Planning and Management of E-Commerce Website, E-Commerce, Accounting, Online Shop Marketing, World Online Shop Management, Logistics, Market Research and Prediction, E-Commerce Application Software, Internet Finance, Business Data Analysis, Cross-border E-Commerce CRM, Photo Processing, Search Engine Optimization and Promotion, Internet Product Design and User Experience, etc.



The faculty has over 60 full-time teachers (including 20 professors and 31 associate professors). 44 teachers have obtained PhD degree and 26 teachers are master or PhD supervisors. Most of the teachers are entrepreneurial teachers, and more than 10 teachers can teach in English. In addition, there are 26 part-time teachers from enterprises. There are practical courses for large e-commerce operation, such as practical elite classes, school and enterprise co-construction classes, special lectures, operation activities and entrepreneurship education.


Length, Credits and Degree

The length of curriculum is normally four years. Minimum credits for graduation: 130 credits. Qualified student will be granted Bachelor Degree of Management.


Instruction Language

■ All the courses are delivered in English except some of Chinese language courses.

■ Dissertation is required to be written in English

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